Koollab™isbornfromthetruthsweliveby.RootedinCollab,theshorthandforcollaboration,webelievegrowthhappenswhenideasarebuilttogether.Koolisareminderthatstandingoutmeansdaringtobedifferent,anditalsocarriesthelegacyofourfounder’sname.Labiswhereitallcomestogether,aspacewhereboldvisionsarebroughttolifeandgrowbeyondimagination.

(SCROLL)

WE BUILD BRANDS

THE KOOL WAY

WE BUILD BRANDS

THE KOOL WAY

About Koollab™

We’re proud to be part of the 0.1% of creative agencies founded by women.

After working in a venture capital firm and seeing too many startups fail from unclear positioning and generic design, Asthaar Kool set out to change the game. In 2023, she launched Koollab, a branding agency built to help ambitious startups and scaleups cut through the noise and grow faster.

Today, Asthaar is a speaker and workshop leader in the branding space, known for blending venture capital insight with creative execution. Her work partners with founders shaping the future of B2B tech, driven by her relentless focus on clarity, originality, and results.

Let's Talk

Koollab's Story

2019

Starting from Scratch

At 23, Asthaar moved to Australia alone, knowing no one. Her first jobs were selling raffle tickets and holding signs for passing cars. It wasn’t glamorous, but it built grit.

2019

Starting from Scratch

At 23, Asthaar moved to Australia alone, knowing no one. Her first jobs were selling raffle tickets and holding signs for passing cars. It wasn’t glamorous, but it built grit.

2019

Starting from Scratch

At 23, Asthaar moved to Australia alone, knowing no one. Her first jobs were selling raffle tickets and holding signs for passing cars. It wasn’t glamorous, but it built grit.

2020

Discovering Design

She enrolled in a Bachelor’s degree in Digital Design, determined to turn creativity into impact.

2020

Discovering Design

She enrolled in a Bachelor’s degree in Digital Design, determined to turn creativity into impact.

2020

Discovering Design

She enrolled in a Bachelor’s degree in Digital Design, determined to turn creativity into impact.

2021

Inside Venture Capital

She joined a venture capital firm, where she saw the same story repeat itself: startups without clear positioning and design struggled to survive.

2021

Inside Venture Capital

She joined a venture capital firm, where she saw the same story repeat itself: startups without clear positioning and design struggled to survive.

2021

Inside Venture Capital

She joined a venture capital firm, where she saw the same story repeat itself: startups without clear positioning and design struggled to survive.

2023

Building The Vision

She took the leap and founded Koollab, helping ambitious startups sharpen their story, elevate their brand, and grow with confidence.

2023

Building The Vision

She took the leap and founded Koollab, helping ambitious startups sharpen their story, elevate their brand, and grow with confidence.

2023

Building The Vision

She took the leap and founded Koollab, helping ambitious startups sharpen their story, elevate their brand, and grow with confidence.

2024

From Solo to Team

She brought on a leadership team, transforming Koollab from a solo practice into a full-scale agency built to help startups and scaleups cut through the noise and grow faster.

2024

From Solo to Team

She brought on a leadership team, transforming Koollab from a solo practice into a full-scale agency built to help startups and scaleups cut through the noise and grow faster.

2024

From Solo to Team

She brought on a leadership team, transforming Koollab from a solo practice into a full-scale agency built to help startups and scaleups cut through the noise and grow faster.

2025

Evolving the Brand

We have rebranded to reflect the agency’s growth—laser-focused on B2B differentiation and building the systems that help clients scale.

2025

Evolving the Brand

We have rebranded to reflect the agency’s growth—laser-focused on B2B differentiation and building the systems that help clients scale.

2025

Evolving the Brand

We have rebranded to reflect the agency’s growth—laser-focused on B2B differentiation and building the systems that help clients scale.

OUR KOOLTURE

OUR KOOLTURE

OUR KOOLTURE

OUR KOOLTURE

01.

Long-Term Partnerships

We don’t see you as a client but as a partner. We’ll work closely with you to craft a strategy that drives growth with the guidance and clarity needed to scale your business for the long run.

02.

We Make It Simple

No jargon. Clear and easy to follow strategies that align with your goals, with full transparency from start to finish.

03.

The Top 1%

Real growth comes from the ability to challenge things. We work with those ready to think differently, push boundaries, and break past what’s never been done before. Creating the future, not just adapting to it.

04.

We Never Stop Learning

Koollab is always learning, evolving, and refining our process, staying at the forefront of branding to deliver only the best results and client experience.

05.

Branding First, Always

Branding is the foundation for business success, and a strong brand makes sales, marketing, and hiring while shaping company culture.

06.

Strive for Excellence

We set the bar high and keep raising it. From the smallest detail to the biggest decision, we give it everything we’ve got, every time. Excellence is our standard—whether the work is behind the scenes or front and centre.

Hear what it’s like to work with us…

We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

Hear what it’s like to work with us…

We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

Hear what it’s like to work with us…

We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes
We secured a partnership valued at $1.5M shortly after launching the new brand.
I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.
Nathan Mosely
MAVV Finance
Koollab did an incredible job bringing our vision to life.
Within the first month of launch, we closed two clients at double our usual rate. Their communication was clear, the work was top quality, and they showed real patience and care throughout the process. It was a pleasure working with Asthaar and her team.
Chloe Chwoshchenka
Twin Flame
Koollab is just too cool to work with.
Helped me with my projects in my company and as a solopreneur I needed them to guide me with my branding and ideas on how to start my personal branding journey. Highly recommend.
Christian Grajales
Zen Decor
Working with Koollab was a fantastic experience.
From day one, they took the time to truly understand what we wanted from our brand. The result was a unique, professional brand and website built from scratch. Since launching, we’ve grown our brand from 500 to over 10,000 followers and even won industry awards. The team was committed to quality every step of the way. They were always responsive and incredibly supportive. I couldn’t recommend them more!
Tamika McCabe
The Cockatoos
Working with Koollab on my brand and website was one of the best decisions I made for my new business.
The strategy and design went beyond what I imagined, and the whole process was smooth from start to finish. Communication was clear, they were responsive, and everything was delivered on time. I highly recommend them.
Laurie Alfandary
Glam To You
Working with Koollab was a game-changer.
The team understood exactly what we were about and helped shape a brand that feels strong, professional, and aligned. Communication was smooth, the turnaround was quick, and the whole process felt like a true collaboration!
Melissa Gavilanes
Venetian Glow Finishes

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

What's next?

Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.

Book a Call

Meet the Koolest Team

With a background in venture capital and brand design, Asthaar blends business strategy and creativity to help brands stand out. She has worked her way from student to freelancer, from senior designer to founder, giving her a rare 360-degree view. As a speaker and workshop facilitator, she helps founders and teams align around brand.

Asthaar Kool

Founder & CEO

Asthaar Kool

Founder & CEO

Asthaar Kool

Founder & CEO

With 15+ years in marketing ops, CRM, automation, and AI, Andrew helps businesses scale smarter by turning complex systems into smooth growth machines.

Andrew Smith

Operations Director

With 15+ years in marketing ops, CRM, automation, and AI, Andrew helps businesses scale smarter by turning complex systems into smooth growth machines.

Andrew Smith

Operations Director

With 15+ years in marketing ops, CRM, automation, and AI, Andrew helps businesses scale smarter by turning complex systems into smooth growth machines.

Andrew Smith

Operations Director

A creative strategist blending branding, e-commerce, and AI. Kai leads campaigns, content systems, and ideas that keep our clients ahead of the game.

Kai Briguera

Creative Director

A creative strategist blending branding, e-commerce, and AI. Kai leads campaigns, content systems, and ideas that keep our clients ahead of the game.

Kai Briguera

Creative Director

A creative strategist blending branding, e-commerce, and AI. Kai leads campaigns, content systems, and ideas that keep our clients ahead of the game.

Kai Briguera

Creative Director

With 4 years of experience in enthusiastic greetings, morale-boosting zoomies, and strategic napping. Known for stealing the spotlight and occasionally someone’s lunch. The real boss around here.

Oreo

Director of First Impressions

With 4 years of experience in enthusiastic greetings, morale-boosting zoomies, and strategic napping. Known for stealing the spotlight and occasionally someone’s lunch. The real boss around here.

Oreo

Director of First Impressions

With 4 years of experience in enthusiastic greetings, morale-boosting zoomies, and strategic napping. Known for stealing the spotlight and occasionally someone’s lunch. The real boss around here.

Oreo

Director of First Impressions

Based in Sydney, working remotely with clients worldwide.

5:15:37 PM

Australian Eastern Standard Time (GMT+10)

Company

Based in Sydney, working remotely with clients worldwide.

5:15:37 PM

Australian Eastern Standard Time (GMT+10)

Company

Based in Sydney, working remotely with clients worldwide.

5:15:37 PM

Australian Eastern Standard Time (GMT+10)

Company

(SCROLL)

WE BUILD BRANDS

THE KOOL WAY

WE BUILD BRANDS

THE KOOL WAY

Koollab's Story

Koollab's Story

Koollab's Story

2019

Starting from Scratch

2019

Starting from Scratch

2019

Starting from Scratch

2020

Discovering Design

2020

Discovering Design

2020

Discovering Design

2021

Inside Venture Capital

2021

Inside Venture Capital

2021

Inside Venture Capital

2023

Building The Vision

2023

Building The Vision

2023

Building The Vision

2024

From Solo to Team

2024

From Solo to Team

2024

From Solo to Team

2025

Evolving the Brand

2025

Evolving the Brand

2025

Evolving the Brand

OUR KOOLTURE

OUR KOOLTURE

OUR KOOLTURE

OUR KOOLTURE

Long-Term Partnerships

We Make It Simple

The Top 1%

We Never Stop Learning

Branding First, Always

Strive for Excellence

Hear what it’s like to work with us…

We secured a partnership valued at $1.5M shortly after launching the new brand.

Nathan Mosely

MAVV Finance

Koollab did an incredible job bringing our vision to life.

Chloe Chwoshchenka

Twin Flame

Koollab is just too cool to work with.

Christian Grajales

Zen Decor

Working with Koollab was a fantastic experience.

Tamika McCabe

The Cockatoos

Working with Koollab on my brand and website was one of the best decisions I made for my new business.

Laurie Alfandary

Glam To You

Working with Koollab was a game-changer.

Melissa Gavilanes

Venetian Glow Finishes

Igal Belkin

GrowInsight

Hear what it’s like to work with us…

We secured a partnership valued at $1.5M shortly after launching the new brand.

Nathan Mosely

MAVV Finance

Koollab did an incredible job bringing our vision to life.