About The Brand

Mavv Finance Group is a finance brokerage that partners with Australian business owners to secure the right financial solutions for vehicles, equipment, and growth. With more than a decade of industry expertise, Mavv delivers personalised, transparent finance options backed by a trusted network of lenders.

Challenge

Although highly experienced, Mavv’s brand lacked the clarity and polish to match their reputation. Messaging was fragmented, their online presence felt generic, and the visual identity didn’t build the trust or confidence expected in finance. In a competitive space crowded with transactional brokers, Mavv needed to shift perceptions: from simply offering finance products to being seen as a strategic, reliable partner for long-term growth.

Outcome

Together with Koollab, Mavv Finance Group now has a brand system that reflects their expertise and aligns their team with a clear direction. The redesigned website communicates their services with precision and authority, while the new positioning builds long-term confidence with clients and partners.

Within weeks of launch, the impact was measurable:

“We secured a partnership valued at $1.5M shortly after launching the new brand. I was looking for high-quality work with a quick turnaround, and Koollab delivered. The process was smooth, the team was responsive, and the results exceeded expectations. I highly recommend working with them.”
— Nathan Mosely, Mavv Finance Group

This outcome reflects what happens when a brand is built not just to look good, but to work as a growth system—one that shapes culture, earns trust, and unlocks opportunity.

Brand Strategy

We positioned Mavv Finance Group as more than a brokerage: a trusted partner who provides clarity, confidence, and long-term value in financial decision-making. The strategy shifted them from being seen as transactional service providers to strategic advisors who empower clients with confidence at every stage.

Discovery

Through workshops and market analysis, we uncovered that Mavv’s audience wanted more than a broker. They wanted someone they could trust to navigate complex financial decisions with them. This insight guided the creation of a brand story that put partnership and confidence at the centre.

Focus

Our research showed that businesses were tired of disjointed execution and brand fluff. To solve this, we positioned the brand as a forward-thinking partner that blends strategic leadership with innovation—backed by a SaaS product designed to scale impact. The brand leads with energy, clarity, and a strong sense of partnership, offering a fresh alternative to the status quo.

Visual Identity 

The new identity reflects Mavv’s core promise of innovation, loyalty, and trust. A confident logotype and versatile monogram give the brand a modern signature adaptable across all channels. Typography and layouts emphasise clarity and precision, while the overall design balances professionalism with approachability. The result is a visual system that signals credibility and positions Mavv as a dependable, future-focused partner.

Logo

The logo was designed as the cornerstone of Mavv’s new identity: a bold, modern wordmark supported by a versatile monogram. Its clean geometry reflects precision and expertise, while its simplicity ensures memorability across both digital and print applications. Clear-space rules and adaptable colour variations were established to protect integrity in every context—from business cards and proposals to signage and web use. The monogram adds flexibility, allowing Mavv to maintain recognition in smaller applications while keeping the full logotype for primary brand expressions.

Colour

Mavv’s colour palette balances authority with warmth. Deep greens convey growth and trust, while slate and black add professionalism and weight. Softer greens and neutrals provide freshness and contrast, keeping the brand approachable. White space is central to the design, reinforcing clarity and transparency. Together, the palette communicates confidence without intimidation, giving Mavv a modern yet trustworthy presence.

Typography

Mavv’s typography system combines Helvetica Neue as the primary font with Proxima Nova as a secondary typeface. Helvetica Neue delivers a modern, professional tone with sharp legibility, while Proxima Nova introduces a softer, more approachable voice for body copy and digital interfaces. The pairing creates balance: confident headlines that command attention, supported by clean, accessible text that simplifies complex information. This typographic hierarchy strengthens Mavv’s clarity-first approach, ensuring that every message—from contracts to campaigns—feels trustworthy and easy to understand.

Website Revamp

The website redesign became the anchor of the rebrand, turning strategy and visuals into a living digital experience. Previously limited by a rigid platform, Mavv’s online presence lacked flexibility and scalability. By moving to WordPress, we gave the brand full control of design, content, and optimisation—ensuring the site could evolve alongside the business.

Navigation was restructured around Mavv’s three core services—vehicle finance, equipment finance, and business lending—providing clear, direct pathways for users to explore. Copy was rewritten to remove jargon and replace it with approachable, client-first language, making finance simple and easy to understand.

The design system prioritised white space, crisp typography, and Mavv’s refined colour palette to create an environment of calm and control, a deliberate contrast to the clutter and complexity often associated with financial services. Trust-building elements such as lender logos, testimonials, and a four-step finance process were integrated at key touchpoints to reassure users of transparency and reliability.

To elevate the experience further, we introduced interactive features and subtle animations—hover effects on calls-to-action, smooth transitions between sections, and animated iconography to explain processes. These creative workarounds not only added polish but also guided users intuitively through the site. Educational content was embedded in a more engaging way, positioning Mavv as a supportive partner rather than just a service provider.

The result is a site that does more than inform. It inspires trust, simplifies complex decisions, and communicates Mavv’s mission of making finance clear, approachable, and growth-focused—while offering the flexibility and scalability the brand needs for the future.