Make your product
the obvious choice

Make your product
the obvious choice

We fix your positioning like your pipeline depends on it (because it does).


Our step-by-step messaging frameworks make your product’s value instantly clear, from strategy to execution — building a tech brand that’s impossible to ignore.

We fix your positioning like your pipeline depends on it (because it does).


Our step-by-step messaging frameworks make your product’s value instantly clear, from strategy to execution — building a tech brand that’s impossible to ignore.

Koollab is a brand and product marketing agency for B2B software

Koollab is a brand and product marketing agency for B2B software

Koollab is a brand and product marketing agency for B2B software

Partnered with

Partnered with

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brands

brands

Trusted by leaders across tech, wellness, finance, and innovation
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    $1.5M valued partnerships

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    1816% follower growth

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    Government funding secured

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Mascot

Is Your Brand Stopping You from Scaling?

(Check all that apply)

You’re doing "all the marketing", but nothing’s really working.

Buyers still don’t get why you’re different.

You’re speaking to too many audiences and can’t decide who to lead with.

You’re struggling to explain your product in a way buyers get.

You have multiple products and struggle to explain the offering simply.

Mascot

Is Your Brand Stopping You from Scaling?

(Check all that apply)

You’re doing "all the marketing", but nothing’s really working.

Buyers still don’t get why you’re different.

You’re speaking to too many audiences and can’t decide who to lead with.

You’re struggling to explain your product in a way buyers get.

You have multiple products and struggle to explain the offering simply.

Mascot

Is Your Brand Stopping You from Scaling?

(Check all that apply)

You’re doing "all the marketing", but nothing’s really working.

Buyers still don’t get why you’re different.

You’re speaking to too many audiences and can’t decide who to lead with.

You’re struggling to explain your product in a way buyers get.

You have multiple products and struggle to explain the offering simply.

Mascot

Is Your Brand Stopping You from Scaling?

(Check all that apply)

You’re doing "all the marketing", but nothing’s really working.

Buyers still don’t get why you’re different.

You’re speaking to too many audiences and can’t decide who to lead with.

You’re struggling to explain your product in a way buyers get.

You have multiple products and struggle to explain the offering simply.

Bad positioning kills good products. 

Bad positioning kills good products. 

Bad positioning kills good products. 

Get positioning wrong and no amount of marketing will save you. Nail it, and everything else—product, sales, marketing—falls into place.

Koollab Pil Yellow
Koollab Pil Yellow
Koollab Pil Yellow

Koollab is the painkiller for positioning problems that cost you growth.

Koollab is the painkiller for positioning problems that cost you growth.

Koollab is the painkiller for positioning problems that cost you growth.

You’ll finally have a message that fits your market — with a framework that aligns your team on who you’re for, why you’re different, and how to express it clearly.

Koollab Pill Purple
Koollab Pill Purple

Client Testimonial

“Koollab gave us something more valuable than money — they gave us our time back."

"What they built acts as our business GPS, showing us where to go and what to avoid. I don’t normally swear, but they know their shit!”

Dr. Pedro Miguel Valenta
The Skin Wellness Hub & Luxe Skin

Here’s how it works

Here’s how it works

Step 1 – Audit

We analyse your current positioning, messaging, brand and competitors to show exactly how you’re positioned today, how competitors are positioned, and where the gaps are.

Step 1 – Audit

We analyse your current positioning, messaging, brand and competitors to show exactly how you’re positioned today, how competitors are positioned, and where the gaps are.

Step 1 – Audit

We analyse your current positioning, messaging, brand and competitors to show exactly how you’re positioned today, how competitors are positioned, and where the gaps are.

Want more details?

Here’s exactly how it works

Here’s exactly how it works

Koollab Graphic
Koollab Graphic
Koollab Loop

"As a founder, I had all the ideas in my head but no system for my team to follow. Koollab turned that into clear guidelines — now the team’s aligned and we’re building the brand culture to grow."

Jess
VirtuallyCMO

Client Testimonial

"I was lucky to find Koollab as a partner, you made life easier for me and my team."

What else Koollab can help with

What else Koollab can help with

What else Koollab can help with

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Brand & Identity

Workshops, creative direction, and core assets that define and differentiate your brand.

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Websites & Funnels

Conversion-focused websites and funnels with copy and design that turn visitors into customers.

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Sales Enablement

Pitch decks, sales decks, case studies, and onboarding tools with sharp copy that help teams and founders close deals and win investors.

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Growth Marketing & Optimization

Email automations, CRO, pricing, and ad campaigns optimized to drive measurable growth.

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Campaigns & Content

SEO-driven content, product launches, and campaigns supported by performance-focused web development.

Why Koollab?

Why Koollab?

Why Koollab?

Hiring a Team

Takes 3–4 months to recruit

Needs training, management, and oversight

Fixed salaries — no flexibility

Often lack SaaS or GTM experience

A single CMO costs $250K+ per year

A full brand team runs $300K–$500K+ annually

Traditional Agencies

One-size-fits-all pricing — no matter your stage

Focus on brand, not product positioning or GTM

Long proposals. Slow delivery.

Expensive retainers with no flexibility

Deliver a strategy that never gets used

Work in isolation from your marketing, sales, and product teams

Koollab Brandmark

Koollab

Builds and launches in days and weeks, not months

Experts in SaaS and product positioning, not only brand positioning

Workshops that align your marketing, sales, and product teams

Pricing based on your startup stage+ money-back guarantee

Proven playbooks your team can keep using

Tangible next steps, not just pretty docs

A full marketing team for a quarter of the cost

Monthly reviews to fix what’s not working and double down on what is

Hear what it’s like to work with us…

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

Hear what it’s like to work with us…

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

Hear what it’s like to work with us…

“We were struggling with our messaging and it wasn’t converting. Having a partner like Koollab took that headache away.”

Igal Belkin

GrowInsight

Frequently Asked Questions

Can you help if we already have a marketing or sales team?

Can you help if we already have a marketing or sales team?

Can you help if we already have a marketing or sales team?

Do you only work with B2B SaaS and tech startups?

Do you only work with B2B SaaS and tech startups?

Do you only work with B2B SaaS and tech startups?

Do you implement or just provide the strategy?

Do you implement or just provide the strategy?

Do you implement or just provide the strategy?

How much does it cost to work with Koollab?

How much does it cost to work with Koollab?

How much does it cost to work with Koollab?

What's next?

What's next?

What's next?

Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.

Let’s chat. We’ll answer all your questions and give you an honest assessment on if we can add substantial value to you.

Koollab Brandmark
Based in Sydney, working remotely with clients worldwide.
5:15:39 PM
Australian Eastern Standard Time (GMT+10)
Copyright © 2025. All rights reserved.
Koollab Brandmark
Based in Sydney, working remotely with clients worldwide.
5:15:39 PM
Australian Eastern Standard Time (GMT+10)
Copyright © 2025. All rights reserved.
Koollab Brandmark
Based in Sydney, working remotely with clients worldwide.
5:15:39 PM
Australian Eastern Standard Time (GMT+10)
Copyright © 2025. All rights reserved.